What are trigger leads?

Have you ever noticed an uptick in junk mail or nuisance calls just as you’re in the market for a loan? It’s not a coincidence. It’s because of what’s known in the financial services industry as “trigger leads.”

When you apply for a residential mortgage loan, your credit report may be accessed as part of the underwriting process. When this happens, some lenders automatically send out solicitations. These are called trigger leads. While these practices have historically been legal, consumer protections against unwanted solicitations have improved.

Opting out of trigger leads

Federal law now significantly restricts the ability of credit reporting agencies to sell mortgage-related trigger leads to unrelated lenders. Under the Homebuyers Privacy Protection Act, trigger leads generally may only be used in limited circumstances, such as when a consumer has provided authorization or has an existing relationship with the institution receiving the information.

Although these federal regulations have reduced the volume of unsolicited outreach, you can still take additional steps to further limit offers:

  • Register for the National Do Not Call Registry. Visit DoNotCall.gov or call 1.888.382.1222 (TTY: 1.866.290.4236) from the phone number you want to register.
  • Opt out of prescreened credit and insurance offers in the mail. Visit www.optoutprescreen.com or call 1.888-5-OPT-OUT (1.888.567.8688) to start the process.

If you opt out of prescreened offers but later decide you do want to receive them, you can opt back in using the same website (https://www.optoutprescreen.com/) or toll-free number (1.888.567.8688).

Our commitment to privacy

Raymond James Bank does not purchase or use trigger leads and supports efforts to protect client privacy. We are committed to transparent, relationship-based lending and will only contact you regarding products and services you have requested or agreed to receive.